The deal encompasses all types of YouTube videos that feature music, including user-generated content.
The agreement is entered into via SACEM and UMP’s Direct European Administration and Licensing (DEAL) initiative, which works to create a unique and comprehensive platform of joint technical and operational resources for multi-territorial music licensing across all forms of media, which includes this deal with YouTube.
The music of UMP’s songwriters and composers who are affiliated with other European collecting societies will remain subject to licensing arrangements made by those societies.
Jean-Noël Tronc, CEO of SACEM: “SACEM is proud to be the first authors’ society in the world to have signed an agreement of this scale with YouTube, the world’s leading digital platform of music videos. This contract bears witness to our commitment to increasing both the visibility of works and the remuneration of our members, and of those of our partner UMP, with a major internet service, YouTube, the number one vector for discovering works on the internet.”
Zach Horowitz, Chairman & CEO of Universal Music Publishing Group said: “Universal Music Publishing is pleased to have concluded this agreement with Youtube through DEAL for the proper remuneration of the composers we are privileged to represent. The digital market can only flourish if creators receive fair remuneration delivered through efficient and innovative licensing solutions. We are proud to be at the forefront of that effort with our partners at SACEM.”
Robert Kyncl, VP, Global Head of Content Partnerships said: “Thanks to partnerships such as this, YouTube is proving to be a launchpad for both established artists and the next generation of music talent around the world. We¹re delighted to have reached an agreement with SACEM and UMPI, which, alongside our existing collection society deals covering over 40 countries, is great news for songwriters, composers, artists and the music industry as a whole.”